Smart Snacks

The “Smart Snacks” rule, which establishes guidelines for competitive foods sold on the school campus during the school day, became effective July 1, 2014.

What does this mean? and to whom does this apply?
It means that school stores, vending accessible to students, snack bars in the lunchrooms, food sold as fundraising (when students can eat it during the day), etc. have to follow specific guidelines for what food or beverage products can be sold

Foods and beverages sold in schools must now meet both general standards and specific nutrient standards to be considered a smart snack. If they do not, they cannot be sold unless they qualify as an exemption. 

Competitive foods: ALL foods and beverages SOLD TO STUDENTS on the school campus during the school day, other than reimbursable meals

School campus: all areas of the property under the jurisdiction of the school that are accessible to students during the school day

School day: the period from the midnight before to 30 minutes after the end of the official school day 

Note regarding Fundraisers/Exemptions:
The Wisconsin DPI will allow two fundraiser exemptions per student organization per school year. An exempt fundraiser may sell foods and beverages that are not allowable under the Smart Snacks rule, but may not compete directly with the sale of reimbursable meals (ie. not in the cafeteria during lunch time).

Please contact Lori MacGregor-Monte, Director of Food Services, at 262-376-5405 if you have any questions about the "Smart Snacks" guidelines.

USDA Smart Snacks Standards
Smart Snacks in a "Nutshell"
Healthy Fundraising Ideas

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